Job Seekers: Read This > 7 Ways to Increase Your Value Proposition
Melinda Emerson’s August 12, 2014 Inc. article, “7 Ways to Increase Your Value Proposition” was originally meant for businesses but represents a real “must read” for job seekers as well. Consider the following slight revisions of her 7 points in the context of your job search:
- “Know what you’re good at…and own it.” In the context of understanding why your customers are your customers, as a job seeker, your employer or potential employer is your customer. What can you do for them?
- “Make it clear in your copy.” Does your resume, your “copy,” highlight your value proposition?
- “Talk to your customers. ” Are you seeking guidance from peers? Are you cultivating relationships? Are you actively networking among potential hiring managers who can provide guidance, advice, and possibly a job if the timing is right?
- “Quantify your value.” Are your accomplishments spelled out in specific, concrete terms on your resume in a language your potential customers (employers) can understand?
- “Find different channels to offer value.” Who are you talking to? Does your network include the kinds of people who can recognize your value proposition and understand the language in which it is presented?
- “Share your success stories.” Are your peers, network contacts, mentors, and potential hiring managers aware of what you’re up to? Are your “success stories” on your resume or your LinkedIn profile?
- “Tell people what your product can do for them.” The best way to get an employer’s attention is to clearly demonstrate how you can help them achieve their goals.
Your career is a business. Treat it that way.
Kurt Schmidt is the author of “Modern Job Search” and the President and Owner of Capto Systems, an executive search firm focused on supply chain and strategic sourcing jobs in manufacturing and energy. He’s also an aspiring photographer and traveler. If you’re really looking for a job, you need his book!